The Next Big Thing is Here…Again 
MTV Hacked or was it? 
The Essential Guide on How to Write a Resume 
Red Bull Was the Best Marketer of 2012 
Mark Cuban on Facebook 
Samsung Galaxy: The Next Big Thing is Here…that is until the NEXT big thing comes out. When the worldwide campaign was introduced for the Samsung Galaxy S3 I was hooked. It was cheeky and poked fun at their main competitor without simultaneously admitting it’s not as cool as Apple. The main television campaign, which centers around a software development company as they build the next greatest mobile game, carried on that spirit. Humor is a
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From the Anonymous to the not so anonymous, a hacked profile is becoming almost passé. It’s become common enough that suspicions of company’s doing it to themselves in order to gain the attention of news outlets have become valid. The uninitiated would think that MTV was hacked. The cynical know better. Jeep and Burger King Hacked This week the Twitter accounts for two well-known companies were hijacked in similar fashion. They both had their profile
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Whether you’re in the middle of the job hunt to end all job hunts or if you just think it’s time to brush up the personal profile, creative an effective resume is a key tool in career advancement. This essential guide on how to write a resume is intended more for those who have little experience in creating a resume or need a little refresher on how to revamp their image. If you have any
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Red Bull was the best marketer of 2012 in the inaugural and wholly unofficial Rated JPG marketer of the year awards. In 2012 Red Bull pushed the limits of human capability. They also showed us how incredibly powerful video has become in a social context. The Statos and Kluge projects were the perfect storm of brand, creative, social and production power. Red Bull Stratos may be the most ambitious and awe inspiring marketing campaigns of all time. Felix
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Mark Cuban knows a thing or two about startups (R.E. MicroSolutions and Audionet/Broadcast.com). So when The Huffington Post gave Cuban a sounding platform (not that he ever needs one), he had a few critical thoughts for Mark Zuckerberg and Facebook. Mark Cuban on Facebook:• Facebook should accept that it’s a “time suck” • Remove the EdgeRank algorithm Facebook should accept that it’s a “time suck” Cuban’s overarching theme and one that resonates the most is
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One of the biggest advancements in the recent history of website user experience has been the value placed on images. Visuals are processed at a rate 60,000x faster than text. If the user can’t find what their looking for quickly because they’re slogging through too much text, then they’re going to leave your page. A page that is too text heavy is a sure way to send potential customers flocking somewhere else with a better
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I think when Newton N. Minow made his “Vast Wasteland” speech he was really talking about internet comment sections. Well he would have been if he had a time machine so he could witness the utter nonsense that goes on in our public forums. Forums and comment sections are the modern vast wasteland. Here’s Minow’s speech redux, emphasis mine: “When internet comment sections are good, nothing — not the theater, not the magazines or newspapers
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Over the years car insurance companies have used more and more humor to win the hearts and minds of consumers. They’ve gone from one off spots like Joe Torre sucking down some wheat grass to fully fledged integrated campaigns. The last few years have seen ad spend from insurance agencies increase at a good pace since the heart of the recession, including a 54% increase from Allstate from ‘09-’10. We’ve also seen insurance agencies ramp
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Ron Johnson said it best himself “Our marketing isn’t doing the work. It needs to communicate pricing strategy…We’ve got to get our pricing across.” With big box retail the target market is much broader than most niche shops. They carry more brands, more styles, and a wider variety of items. While social is certainly integral to any marketing mix now, television is still vital for retailers. Johnson didn’t single out any particular medium when he
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With the news that Go Daddy has hired Duetsch for their Olympic campaign I wonder what their next campaign will be after nearly 5 years of using essentially the same material. Sometimes it’s ok to fly in the face of convention. When horrible ideas actually turn out to work in favor of the original goals. The Go Daddy campaigns have been described by Chairman and Founder Bob Parsons as “fun, edgy, and a bit inappropriate.”
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